The Academic & Business Partnership 2019 SCM 4 ECR Conference, October 17th & 18th – Târgoviște, România – with the theme “Technology and Innovation in Supply Chain Management for Creating New Value for Consumers” – was organized by The SCM-ECR Laboratory, The Faculty of Economic Sciences, Valahia University of Târgovişte (being chaired by Professor Virgil Popa and co-hosted by Ruediger Hagedorn, Director E2E Value Chain & Standards Pillar, The Consumer Goods Forum, CGF, Paris – the Global Network Serving Shopper & Consumer Needs), in collaboration with The Consumer Goods Forum’s E2E Value Chain & Standards Pillar, and Supporting Organizations: the Association of Faculties of Economics in Romania (AFER), Czestochowa University of Technology (Poland), Romanian-American University (Faculty of Management-Marketing), University Politehnica of Bucharest (Faculty of Transports).
The 2019 SCM 4 ECR Conference was attended by reputed Keynote Speakers, such as: Professor of Logistics and Supply Chain Management Michael Bourlakis, Director of Research at the prestigious Cranfield School of Management, Head of Logistics, Procurement and Supply Chain Management, Cranfield University, UK (“Farm to fork Supply Chain Insights”); Ruediger Hagedorn – Director E2E Value Chain & Standards Pillar, The Consumer Goods Forum, Paris (“Data Ports – practical pipelines for automating (most) industry processes”); Dr. Gerd Wolfram, Founder RFID Implementation Metro Group, CEO and Owner IOT Innovation & Consult, Germany, Partner Digital Connection (“The Digitally Autonomous Organizations – 2 L (Label Less)”); Professors Olga Kol, Head of the Department of Logistics and Supply Chain Management of Saint-Petersburg State Economic University, and Alexander Dmitriev, Saint-Petersburg, Saint-Petersburg State Economic University, Saint-Petersburg Russia (“Development of the market of transport and logistics services in Russia based on the use of modern digital technologies”); Professor Călin Vegheş, Dean of Marketing Faculty, Bucharest University of Economic Studies (“Marketing in the times of GDPR”); Professor Theodor Purcărea, Romanian-American University, Member of the Advisory Board of the Romanian Competition Council, President of the Romanian Distribution Committee, Honorary Member of SSMAR (“Technology Evolution, Digitization, Innovation and Dilemmas Facing Today’s Supply Chains”); Professor Borna Abramovici, Chair of Railway Transport Management, University of Zagreb (“Cooperation between Logistics Industry and Sciences: Case study Croatia”); and Daniel Ioniţă, Technical Director, NOVOMATIC Group Romania, Admiral Leisure S.R.L. (“NBS – Biometrics system in gambling business”).
Allow us to give some examples of other significant presentations: “The importance of the specific tools of mobile networks and online social networks for start-ups in Bucharest” (Professor Gheorghe Orzan, Faculty of Marketing, Bucharest University of Economic Studies); “Green logistics issues in enterprises management” (Conference Co-chair Marta Starostka-Patyk, Associate Professor Ph.D. at Czestochowa University of Technology); “Using Intelligent Drones for Health Emergency in a Railway Station” (Professors Daniel Căldăraru and Conference Co-chair Claudia Surugiu, Faculty of Transports, University Politehnica of Bucharest); “Improving relationship with customers along SCM using a model of strategic communication” (Nicoleta Valentina Florea, Anișoara Duică and Loredana Zabou).
The Romanian-American University was as usual well represented also at this year’s SCM 4 ECR Conference that was a great success and well-attended: Dean of the Faculty of Management-Marketing, Costel Negricea, as Conference Co-Chair; Management-Marketing Department’s Director, Tudor Edu, as Member of the Advisory Board/Scientific Committee; Editor-in-Chief of the “Holistic Marketing Management” Journal, Theodor Purcărea, as Chair of 3rd Plenary Session and Member of the Programme Steering Committee, together with Professor Virgil Popa and Dean Mircea Duică (Chair of 2nd Plenary Session), The Faculty of Economic Sciences, Valahia University of Târgovişte, and with Assistant Professor Paula Bajdor, Ph.D., Czestochowa University of Technology.
The well-known passion, competence and perseverance of the builder of this true brand – SCM 4 ECR Conference – the renowned expert Professor Virgil Popa (“Virgil Popa at the SpringBoard Workshop, The Consumer Goods Forum, End-to-End Value Chain, Barcelona, 25th-26th June 2019, Transportation”: http://www.crd-aida.ro/2019/09/virgil-popa-at-the-springboard-workshop-the-consumer-goods-forum-end-to-end-value-chain-barcelona-25th-26th-june-2019-transportation/ ) were confirmed again.