The Academic & Business Partnership 2018 SCM 4 ECR Conference, 18-19 October, Târgovişte, Romania – with the theme “Future Leadership and Artificial Intelligence Drive Value Networks” – was organized by the SCM-ECR Laboratory, The Faculty of Economic Sciences, Valahia University of Târgovişte (being chaired by Professor Virgil Popa and co-hosted by Ruediger Hagedorn, Director E2E Value Chain & Standards Pillar, The Consumer Goods Forum, CGF – the Global Network Serving Shopper & Consumer Needs), in collaboration with The Consumer Goods Forum’s E2E Value Chain & Standards Pillar, Czestochowa University of Technology (Poland), Romanian-American University (Faculty of Management-Marketing), University Politehnica of Bucharest (Faculty of Transports), and “Vasile Goldiș” Western University of Arad.
The first day of 2018 SCM 4 ECR Conference was attended by the globally recognized Keynote Speaker Ruediger Hagedorn – Director E2E Value Chain & Standards Pillar, The Consumer Goods Forum, Paris – who reconfirmed that strategic design thinking is the next competitive advantage. Another special guest was the reputed Professor of Logistics and Supply Chain Management Michael Bourlakis, Director of Research at the prestigious Cranfield School of Management, Head of Logistics, Procurement and Supply Chain Management, Cranfield University, UK. Both special guests delivered a high-profile talk and revealed their experience, expertise and wisdom.
The Romanian-American University was also well represented at this year’s SCM 4 ECR Conference that was a great success and well-attended: Dean of the Faculty of Management-Marketing, Costel Negricea, as Conference Co-Chair; Management-Marketing Department’s Director, Tudor Edu, as Member of the Advisory Board/Scientific Committee; Editor–in–Chief of the “Holistic Marketing Management” Journal, Theodor Purcarea, as Member of the Programme Steering Committee, together with Professor Virgil Popa and Dean Mircea Duica The Faculty of Economic Sciences, Valahia University of Târgovişte.
The Founder and Chairman, the builder of this true brand – Supply Chain Management (SCM) for Efficient Consumer Response (ECR) Conference, the renowned expert Professor Virgil Popa (author, among other valuable books, of the book “SCM4ECR”, 822 pages, 557 references etc., a book introduced by the reputed Ruediger Hagedorn) reconfirmed again his well-known passion, competence and perseverance.