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noiembrie 26, 2017
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Event Month at the School of Management-Marketing of the Romanian-American University

What the School of Management-Marketing and Romanian-American University (RAU) do every year, is to transform the lives of students, create new knowledge, support business and professions and contribute to the global progress of society. Further improving quality will remain vital to our success and is what drives the people who work at our university and attracts the students whose lives will be enhanced through their experience here. The School of Management-Marketing plans to grow, with a firm guiding principle of ‘quality growth’, by maintaining or increasing the quality of educational experience, research excellence and overall effectiveness. Our existing strengths can be leveraged through strategic alliances with successful organizations, companies and experts at the leading edge of business, research and development.

The School of Management-Marketing of the Romanian-American University will nurture its existing partnerships and seek new ones, including those across the private sector and the business community, where we already have a significant profile. In an effort to maintain the current upwards trajectory for the School of Management-Marketing in education quality and student experience, we began the development of “Event Month”, to provide an educational experience that equips students with the knowledge, skills and attributes to be employable globally and to have a positive impact on the companies they choose. Our firm belief is that the academic environment must be open to dialogue, a mediator between students and employers, a media for innovative ideas which can determine a sustainable progress of the institutional and business environment of Romania. To this end, the School of Management-Marketing has organized a series of seminars, conferences, round tables, industry open days and other events to give students and business environment representatives insights into key areas of research and allow professionals to contribute to important discussions about new discoveries and key social, economic and policy issues.

 

The following list shows the events which took place on our campus this last month:

November – Event month!

 

15.11.2017The Sales Process, Features and Distribution Channels – Case Study: Romanian Insurance Market

The guest was Mr. Paul Dumitru, Head of Department Authorisation – Insurance/Reinsurance, Responsible – Financial Education, Financial Supervisory Authority.

The meeting was organized in partnership with the Romanian Financial Supervisory Authority. The event took place on the 15th of November 2017, during 15:00-16:30, in the Senate Hall, 1st floor, C Building, at the Romanian-American University.

 

16.11.2017 – Digital Marketing – An Entrepreneur’s Challenges in the Online Environment

The guest was Mrs. Diana Chivu (KARE Romania), Entrepreneur, Designer, Marketing consultant.

The event took place on the 16th of November 2017, during 15:30-16:30, in the Senate Hall, 1st floor, C Building, at the Romanian-American University.

 

20.11.2017 -Consumer protection, the European matter in terms of access to correct information. Are you correctly informed? Do you make informed choices?

The guest was Mr. Sorin Mierlea, President InfoCons Romania. The meeting was organized in partnership with the InfoCons Association.

The event took place on the 20th of November 2017, during 13:30-15:00, in the Amphitheatre 1, 1st floor, B Building, at the Romanian-American University.

 

21.11.2017Discover the creative part of you!

The guest was Mrs. Alexandra Radu, Managing Partner of Brandaffair.

The event took place on the 21th of November 2017, during 15:00-16:30, in the Senate Hall, 1st floor, C Building, at the Romanian-American University Campus.

The students discovered what the meaning of creativity is. Even they were in love with math or arts, they undestood that the creative side makes them powerful in conuntless ways.

 

28.11.2017Test your potential with Reasoning Test!

Our guests were Mihaela Nicola – HR Manager and Eugen Levinta, Sales Account Handler at P&G Romania.

The event took place on Monday, 28th of November 2017, during 11:30-12:50, in the Room 117, 1st floor, B Building, at the Romanian-American University Campus.

The students understood the thinking-behind the tests implemented as a recruiting step in top companies. They have become familiar with the employing testing process by Reasoning Test.

 

28.11.2017 What is the meaning of Entrepreneurship in Romania?

Our guest was Mr. Victor Ungureanu, General Manager, Second Generation.

The event took place on Tuesday, 27th of November 2017, during 15:00-16:30, in the Senate Hall, 1st floor, C Building, at the Romanian-American University Campus.

 

Following Events

06.12.2017Pricing and negociation in marketing research

Invitees: Mr. Flaviu Bobb, Mrs. Simona Dinu, and Mrs. Laura Popescu

The workshop is organized in partnership with IPSOS Romania (specialized in marketing research).

 

13.12.2017 Workshop of the “Management and Marketing” Club

                       (The Student Club of the RAU School of Management-Marketing)

Invitees: BrandAffair’s Creative Team