Always in constant exchange of ideas, specific knowledge and explicit facts, in fruitful discussion, Professor Costel Negricea, Rector of the Romanian-American University (RAU), organized a new meeting with his old and great Friend the distinguished Professor John Stanton, Chairman & Professor of Food Marketing, Saint Joseph’s University, Philadelphia, U.S.
World-renowned Professor John Stanton is an inductee of the Hall of Fame of the European Retail Academy, of the Hall of Fame of the Private Label Manufacturers Association, and he was awarded Lifetimes Achievement Award, Promotion Optimization Award. He has been regularly quoted in the news media including CNN, the Today Show and NBC Nightly News and has been quoted in Forbes, Fortune, Advertising Age, Brand Week, New York Times, Wall Street Journal, and many others. He hosted an episode of the History Channel’s Modern Marvels entitled, “The History of the Supermarket.” He also served as an expert and expert witness to many food and beverage companies including Whole Foods, Target, Coca Cola, Ahold, Supervalu, Boars Head, Safeway and many others. He published many books (such as: “Winning Marketing Strategy”, “Precision Target Marketing”, “Stanton on Food Marketing”, “MORE Stanton on Food Marketing”, “Success Leaves Clues!”, “Delight Me… The Ten Commandments of Customer Service”, “21 Trends in Food Marketing for the 21st Century”, “325 Ways to Make Customers Feel Like Your Supermarket Is Their Supermarket”, “Marketing Planning in a Total Quality Environment”, “Running a Supermarket Consumer Focus Groups”). For instance, his niche book “Making Niche Marketing Work” (McGraw-Hill) was selected for the Business Week Book Club, and has been published in German, Portuguese, Thai, Hebrew, and Korean.
As the good conversation stimulates minds, the friendly reconnection went far beyond bringing back good old memories, and expanded the topic considering the current reality dynamically adjusted to the new normal, while advancing toward the next normal, by strategically planning, identifying key initiatives and significant stages in the development of agreed collaborative actions, enabling improved experiences based on both conversation, and co-creation, building brand trust. The fruitful discussion confirmed the willingness to continuing strengthening the traditional ties, giving actionable insight into the challenging future.
RAU Rector Professor Costel Negricea has awarded the distinguished RAU Visiting Professor John Stanton, Chairman & Professor of Food Marketing, Saint Joseph’s University, Philadelphia, U.S. a “Certificate of Excellence in Education and Research for state-of-the-art accomplishments in the field of Marketing”.
