On September 15, 2017, Prof. Dr. Bernd Hallier posted the following comments on the “Holistic Marketing Management” Journal’s Facebook page: “RAU (Romanian-American University) is an excellent international educational platform – well respected by our members of european-retail-academy.org/ Network.
We remember with pleasure that:
▪ The European Retail Academy (ERA) was founded in February 2005 at the World’s No. 1 Retail Trade Fair EuroShop (Düsseldorf, Germany) by Prof. Dr. Bernd Hallier and some of his academic friends to support the Bologna-process and the interaction between theory and application in the field. Today european-retail-academy.org/ has links to more than 225 research-institutes for trade/marketing/ tourism all over the world; the ERA Hall of Fame selects each year distinguished personalities who stands out in terms of outstanding contributions within the international interaction of research and applied sciences; Philip Alexander Nobel, John L. Stanton, Léon F. Wegnez, Romano Prodi, Klaus Toepfer, and Robert Aumann were the distinguished personalities who have been honored by ERA in the last six years;
▪ The last agenda of the productive meeting between RAU Rector Ovidiu Folcut and Prof. Dr. Bernd Hallier included significant items of discussion, such as: the international transfer of know-how between business and universities, bringing more transparency on retail-research and retail-education; the actual need of anticipating skill needs in the commerce sector, taking into account the attention to be paid to the evaluation of philosophies offered by the steady upgrade of retail-technologies; the developing cooperation between Germany and Eastern markets; RAU Rector Ovidiu Folcut has awarded Professor Hallier a Diploma of „Special Academic Merit”.
