A strong opening speech
William Perttula, Internet Marketing Professor, College of Business, San Francisco State University, has delivered on the 27th of October, 2011, in the Romanian American University’s Senate Hall, a presentation approached with enthusiasm, proving both a logical brilliance in addressing the principles and challenges of Internet Marketing, and spirit and energy in connecting with the audience’s interests. Professor Theodor Valentin Purcarea, Director of the Department of Management-Marketing, introduced the qualified speaker to deliver the important topic. It was challenging for the students to meet somebody dedicated to deliver a superior quality higher education in Internet Marketing, somebody from a College of Business which is promoting Sustainable Business, while moving marketing education from a commodity to an experience, and promoting worldwide professional standards in Internet Marketing. The ideas put forward by Professor William Perttula stimulated the audience to think and interact about current issues such as: collaborative open innovation, proper ways to disintermediate the supply chain, main metrics for social media marketing, competing in the social universe, understanding what the consumers want from local search, marketing technologies that integrate social and customer data etc.